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Contact

Professional Status

Employed
Open to opportunities

About Me

Passionate and results-oriented Digital Marketing Expert. 7+ years of sales and marketing experiences in a fast moving startup environnement with a strong track record of driving online business success.

Areas of expertise include:
• Digital marketing strategies: from customers acquisition to retention strategies
• Web projects management: from concept to delivery
• Business development: from initial contact to closure
• Certified SEO Professional n°12C-0061 - http://ceseo.org/certifies/
• Google Adwords Certified Professional n°01369763

Experience

Responsable SEO

Cdiscount
Since March 2015

CEO Co-fondateur

SAS Offresasaisir
Since December 2014

Digital Acquisition Manager

iGraal
Since August 2013
  • Drive iGraal’s online customers acquisition strategy and budget through all paid and organic channels.
  • Train and manage a team of 8 people dedicated SEO, PPC, Emailing, Display, B2B, SMO and content creation.
  • Permanent member of the Company Executive Management Committee.

SEO & SMO Manager

iGraal
January 2012 to July 2013
  • Structured, developed and managed iGraal’s SEO & SMO strategy in France and Germany.
  • Hired, trained and managed a team of 5 people dedicated to SMO and SEO on-site and off-site tactics (including but not limited to: keywords research; content creation; crawl & indexation optimization; link-building, …)
  • Served as SEO evangelist across the company, working with cross-functional teams to instill SEO best practices

B2B Partnerships Manager

iGraal
January 2011 to December 2011
  • Launched and promoted iGraal’s B2B advertising solutions among its +1300 e-commerce partners.
  • Signed deals with key online actors for iGraal’s group buying service. e.g: PriceMinister, Célio, Logitech, Wonderbox, ...

Web Projects Leader

iGraal
April 2010 to January 2011
  • Worked with cross-functional teams to optimize end-users & e-merchants satisfaction on iGraal’s price comparison service.
  • Signed affiliate contracts with top French high-tech website: Materiel.net, LDLC, Buy.com, …
  • Achieved increase of products database x 3 and overall traffic x 4

Web Marketing Associate

iGraal
November 2009 to April 2010
  • Provided day-to-day support to the marketing team on several projects: Ads creation on Adwords and Facebook, SEO on-site optimization, affiliation partnerships follow-up, …

Junior EMEA Marketing Project Manager

Dassault Systemes
February 2009 to November 2009
  • Participated in the development of several online and offline European marketing projects (newsletters, webinars, virtual showroom, physical events, …)

Skills

  • SEO strategy
  • Online marketing
  • Affiliate marketing
  • Account management
  • Business Development
  • Web project management
  • Benchmark & business intelligence
  • Google Analytics (advanced)
  • Google Adwords
  • Advanced SEO knowledge
  • SEO / SEM : Google Analytics, Google Webmaster Tools, Adwords, SeeUrank, SEMRush, Majestic SEO, Botify
  • OS: Mac & Windows
  • Word, Excel, Power Point
  • Market Survey tool: Sphinx
  • HTML & CSS (Basics)
  • Market Survey tool: Sphinx
  • CRM: MailChimp, e-Circle
  • CRM: MailChimp, e-Circle
  • AB Testing: AB Tasty, Google Analytics
  • French: Mother tongue
  • English: Fluent
  • German: Good working knowledge

Education

FullStack Developper

Le Wagon
July 2016 to August 2016

9-week intensive coding bootcamp learning HTML, CSS, Bootstrap, JavaScript, jQuery, SQL, git, GitHub, Heroku and Ruby on Rails.

Master of Science in Management

ESC Montpellier
September 2006 to October 2010

Major in Negotiation. AACSB & EPAS accredited. Master in Management ranked #36 in the world by the Financial Times in 2013.

BA in International Business and Economics

Benedictine University (IL, USA)
August 2007 to May 2008

Named among « America’s Top Colleges » by Forbes magazine for the fourth consecutive year in 2014.

Bachelor Honours in Management

ESC Montpellier
September 2006 to June 2008

DUT Techniques de Commercialisation

IUT de Sceaux
September 2004 to June 2006

2 years university degree. Fields of Study: International Sales & Marketing techniques

Baccalauréat ES

Lycée Emilie de Breteuil
September 2000 to June 2004

High School diploma